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style=\"font-size: 14px;\">大家都知道，做亚马逊的时候一不注意你的产品排名就有可能下降，而排名下降就有可能会影响到销量\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">很多卖家对此无可奈何的原因在于不知道是哪个点上出问题，例如是不是最近经常被退货，或者listing需要更新了等等，今天我们就来说说如何快速解决这种问题。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">首先我们要找出导致排名下降的因素，我们要知道，作为买家平时通过关键词搜索时能够看到的搜索页面情况是亚马逊系统根据销量、转化率、好评率等因素进行综合考量，加权平均之后对Listing在特定关键词下进行排名继而展示 。\u003Cbr\u002F>\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">一般来说这个排名是相对比较稳定的，因为上面提到的因素不会在短时间内大幅度的变动。这里先提一下几个容易影响排名的问题以及如何补救——\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">\u003Cstrong>问题1：\u003C\u002Fstrong>\u003Cspan style=\"font-size: 14px;color: rgb(0, 0, 0);\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(0, 0, 0);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;text-align: start;background-color: rgb(255, 255, 255);\"> Listing的出单关键词被竞争对手抢走\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">一些产品关键词能够带来流量并且为你带来产品转化，但是有些时候关键词会产生一些变动，变动后原先的关键词查找率就会下降，继而影响销量。\u003C\u002Fspan>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(255, 0, 0);\">\u003Cstrong>\u003Cspan style=\"color: rgb(255, 0, 0);font-size: 14px;\">补救方法：\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">遇到这种情况，我们需要时刻关注关键词的排名位置，当关键词标识或关键词排名被竞争对手抢走或超越的时候，我们需要通过站内及站外等各种流量渠道，重新抢回关键词排名和亚马逊标识。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">需要注意的是，如果你决定用测评的方法恢复权重，那么需要防止防止因差评影响到测验结果，导致测验作用不明显。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">\u003Cstrong style=\"white-space: normal;\">问题2：库存缺乏\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;color: rgb(0, 0, 0);\">库存缺货或者断货是影响listing的主要因素，不仅让买家体会不好，还会使得权重下降，排名下降。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cimg data-backh=\"255\" data-backw=\"420\" data-ratio=\"0.6071428571428571\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_jpg\u002FoM5aLqBMM09HqxBLQaiboIODGjJPu07lyvzBREQUl5IhAuwG5ibzWPsof5yFGg22ibGKtw6QV7yGdoxULsiahXMekQ\u002F640?wx_fmt=jpeg\" data-type=\"jpeg\" data-w=\"420\" style=\"width: 100%;height: auto;\" src=\"https:\u002F\u002Facumencms.oss-cn-shenzhen.aliyuncs.com\u002Fuploads\u002F20220422\u002F1650595546823.png\"\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"color: rgb(255, 0, 0);\">\u003Cstrong>\u003Cspan style=\"color: rgb(255, 0, 0);font-size: 14px;\">补救方法：\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">在产品快断货的时候，应该马上备货并用快递来发货。同时广告不应该直接去调整竞价，调低竞价只会造成查关键词排名降低，从而影响整个listing的出单，正确的做法应该是降低预算。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">在产品快断货的时候，提高商品价格是一个比较有效的方法，不过提高商品价格会导致产品的转化率降低，所以在新的库存补充完毕后，需要用优惠券和折扣去拉升亚马逊listing的排名，这样才不会影响产品后续的出单。\u003C\u002Fspan>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;\">此外，卖家能够多去参加亚马逊上的秒杀活动，在多个途径做好产品推行……尽管这些办法短期内需求消耗较多资金，但能够快速上升排名和权重。卖家能够等排名上升了再调整战略，进行盈利。\u003C\u002Fspan>\u003Cspan style=\"color: rgb(18, 18, 18);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;text-align: start;background-color: rgb(255, 255, 255);font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 16px;\">\u003Cstrong style=\"color: rgb(0, 0, 0);font-size: 14px;white-space: normal;\">问题3：近期被买家差评\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;color: rgb(18, 18, 18);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;text-align: start;background-color: rgb(255, 255, 255);\">我们的排名下降也有很大的原因在明显的差评，所以当你监测看到排名下降时最好去检查一波\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;color: rgb(18, 18, 18);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;text-align: start;background-color: rgb(255, 255, 255);\">\u003Cimg data-ratio=\"0.6666666666666666\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_jpg\u002FoM5aLqBMM09HqxBLQaiboIODGjJPu07lywQM4Rer5Og1E8Eq49VfIEC4cIegroWC7sFcFYhQL8AISiab080QRECA\u002F640?wx_fmt=jpeg\" data-type=\"jpeg\" data-w=\"600\" src=\"https:\u002F\u002Facumencms.oss-cn-shenzhen.aliyuncs.com\u002Fuploads\u002F20220422\u002F1650595547172.png\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cstrong>\u003Cspan style=\"font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;text-align: start;background-color: rgb(255, 255, 255);font-size: 14px;color: rgb(255, 0, 0);\">补救方法：\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;color: rgb(18, 18, 18);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;text-align: start;background-color: rgb(255, 255, 255);\">如果首页有明显差评，需要通过review点赞，将其他好评置顶，从而将这个影响listing转化的差评挤出第1页评价页面。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp>\u003Cspan style=\"font-size: 14px;color: rgb(18, 18, 18);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;text-align: start;background-color: rgb(255, 255, 255);\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"text-align: start;\">\u003Cspan 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