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style=\"text-align: center;\">\u003Cimg class=\"rich_pages wxw-img js_insertlocalimg\" data-ratio=\"0.4255555555555556\" data-s=\"300,640\" data-type=\"png\" data-w=\"900\" style=\"width:100%\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7SD87TSFCgAcqJbLMmvsibOoibKeMx19m5XYPWMtxZRKEpAosybxsOrWA\u002F640?wx_fmt=png\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139595293.png\"\u002F>\u003C\u002Fp>\u003Csection style=\"margin-right: 15px;margin-bottom: 0px;margin-left: 15px;outline: 0px;max-width: 100%;color: rgb(34, 34, 34);white-space: normal;background-color: rgb(255, 255, 255);font-size: 16px;text-align: center;letter-spacing: 1px;line-height: 1.75em;font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fsection>\u003Csection class=\"mp_profile_iframe_wrp\">\u003Cmp-common-profile class=\"js_uneditable custom_select_card mp_profile_iframe\" data-pluginname=\"mpprofile\" data-id=\"MzkzMzI1MTYxMw==\" data-headimg=\"http:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGGDn3rLTCBoWNUIHTs8yOHmTobH5A3byQKMg795RpywBNbHia2lZGXzJfGflvbwxz9RwzaNCtia6MAQ\u002F0?wx_fmt=png\" data-nickname=\"Amy聊跨境\" data-alias=\"Amykuajing\" data-signature=\"Amy Ai，沙之星跨境创始人&CEO，常年定居英国，拥有12年跨境电商从业经验，对于电商运营及税务合规有独特的见解。在这里将分享Amy独家的跨境财税解读和全球税务知识。拥有同名视频号：Amy聊跨境，每日分享最新跨境电商相关资讯！\" data-from=\"0\">\u003C\u002Fmp-common-profile>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">跨境电商经历了10多年的蓝海时代，尤其是2020年，受疫情影响，一大波新卖家涌入这个行业，一时间全球跨境市场特别是美国和欧洲竞争加剧，风起云涌。2021年，跨境电商遭遇十年不遇的危机，门槛低收益高的时代开始消退，跨境卖家必须开始在意精细化运营和财税合规，才能在这个行业中立足。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;color: rgb(255, 169, 0);\">\u003Cstrong>2022年，跨境电商们的市场布局开始改变，由老牌的欧美市场逐步转向了日韩，中东，新加坡等新兴市场\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">，这些地区都拥有巨大的发展潜力。卖家朋友们应该尽早规划好自己的市场布局，决定自己的发展方向，才能在未来的竞争中占据先手地位。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"124580\" data-type=\"lspecial02,lspecial04\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"display: inline-block;vertical-align: middle;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"width: 20px;margin-right: -1px;margin-bottom: -18.73px;margin-left: auto;line-height: 2px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.9866666666666667\" data-type=\"png\" data-w=\"75\" style=\"vertical-align: middle;width: 100%;height: auto !important;\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7bBXic2G654MNDbq0MnibicLWbLIBibkziaiblIfiaXrUiaeurJu8FJFobWpW8Q\u002F640?wx_fmt=png\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139595856.png\"\u002F>\n    \u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 10px 22px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"letter-spacing: 3px;margin-left: 3px;font-weight: bold;line-height: 16px;font-size: 16px;padding-right: 3px;padding-left: 3px;transform: rotate(0deg);box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cp data-md5=\"f8fe7\">\u003Cstrong>\u003Cspan style=\"font-size: 18px;\">日本跨境电商市场概况\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;background-color: rgb(255, 202, 0);height: 6px;border-radius: 6px;margin-top: -4px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cbr\u002F>\n    \u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Cp style=\"text-align: center;\">\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.75\" data-type=\"jpeg\" data-w=\"3000\" style=\"width:100%\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_jpg\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7ib54KTuzmMvmrWBXQ6TX3AXUjbV7DXHkAIma1tibFnWJDRttT3L2mJdw\u002F640?wx_fmt=jpeg\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139595960.png\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">其实，日本的跨境电商市场算是起步比较晚的，但它的发展速度可一点都不慢。目前，日本已经是除中国和美国之外，全球最大的跨境电商市场了。\u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 112, 192);\">\u003Cstrong>\u003Cspan style=\"font-size: 15px;\">截至2022年，预计日本电商市场规模将达到1.2亿美元\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">，未来三年也将保持正向增长态势。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">根据一些已经在做日本店铺的跨境卖家的反馈，我发现，日本市场很奇特，说它是蓝海吧，不少中国卖家投大钱进去，耗费心血和财力把排名刷到首页。但你说是红海吧，很多卖家出单并不多，市场还有很大的潜能。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">实际上日本市场并不小，只是基于巨大的文化差异，日本市场的玩法和欧美有着本质上的区别。导致惯用的套路和玩法拿到日本来行不通。\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 15px;color: rgb(0, 112, 192);\">卖家只有自我突破，了解日本人的消费心理，才能深挖这块市场，然而很多卖家并没有做到。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"background-color: rgb(255, 218, 169);\">\u003Cstrong>\u003Cspan style=\"background-color: rgb(255, 218, 169);font-size: 16px;\">👇日本跨境市场的特点如下：\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cbr\u002F>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"22334\" powered-by=\"xmyeditor.com\" data-type=\"lspecial02\" data-md5=\"e7ed7\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"border-width: 1px;border-style: dotted;border-color: rgb(255, 169, 0);padding: 3px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"e7ed7\">\u003Csection style=\"border-width: 2px;border-style: solid;border-color: rgb(255, 169, 0);padding: 8px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"e7ed7\">\u003Csection style=\"color: rgb(255, 169, 0);letter-spacing: 1px;line-height: 24px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"e7ed7\">\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">1️⃣\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;color: rgb(255, 169, 0);\">\u003Cstrong>日本网络覆盖率高，移动端购物成主流。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Csection style=\"white-space: normal;line-height: 2em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">日本是移动支付业务发展最好的国家之一。日本的移动支付有先进的技术保障和高需求保障：日本的手机用户总是率先享受最先进的移动增值服务，而他们对质量的要求也是高过世界上其他任何地方，这样的环境促进了日本移动支付服务的良性循环。\u003C\u002Fspan>\n    \u003C\u002Fsection>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;color: rgb(0, 0, 0);\">2️⃣\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 15px;color: rgb(255, 169, 0);\">日本民众网购能力强，经验丰富。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Csection style=\"white-space: normal;line-height: 2em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔻调查显示，有83%的日本人在网上买过东西，其中60%的人每月至少网购一次；\u003C\u002Fspan>\n    \u003C\u002Fsection>\u003Csection style=\"white-space: normal;line-height: 2em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔻日本热销品类主要有十种：杂货、电器、美容与个人护理、鞋服、家居用品、奢侈品、酒类、医药与保健、金融产品；\u003C\u002Fspan>\n    \u003C\u002Fsection>\u003Csection style=\"white-space: normal;line-height: 2em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔻\u003C\u002Fspan>\n      \u003Cspan style=\"font-size: 14px;color: rgb(217, 72, 33);\">日本非常热衷于西方节日\u003C\u002Fspan>\n      \u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">。一些节日相关的产品如万圣节装饰，都销售的非常好。\u003C\u002Fspan>\n    \u003C\u002Fsection>\u003Csection style=\"white-space: normal;line-height: 2em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔻\u003C\u002Fspan>\n      \u003Cspan style=\"font-size: 14px;color: rgb(217, 72, 33);\">12月为卖家的销售旺季\u003C\u002Fspan>\n      \u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">：日本的公司普遍在12月发3-4个月的年终奖给员工，资金充足；\u003C\u002Fspan>\n    \u003C\u002Fsection>\u003Csection style=\"white-space: normal;line-height: 2em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔻\u003C\u002Fspan>\n      \u003Cspan style=\"font-size: 14px;color: rgb(217, 72, 33);\">日本民众对产品和品牌的忠诚度较高\u003C\u002Fspan>\n      \u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">。退货率低，回评率也低，但关注产品的细节，包括包装、标签，甚至是购物凭据等。产品质量差在日本是行不通的。\u003C\u002Fspan>\n    \u003C\u002Fsection>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;color: rgb(0, 0, 0);\">3️⃣\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;color: rgb(255, 169, 0);\">\u003Cstrong>由于日本距离中国较近，时差只有1个小时，所以运费相对低。同时日本还拥有良好的物流基础设施和服务，运输非常便利。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;\" data-md5=\"e7ed7\">\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"124580\" data-type=\"lspecial02,lspecial04\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"display: inline-block;vertical-align: middle;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"width: 20px;margin-right: -1px;margin-bottom: -18.73px;margin-left: auto;line-height: 2px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.9866666666666667\" data-type=\"png\" data-w=\"75\" style=\"vertical-align: middle;width: 100%;height: auto !important;\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7bBXic2G654MNDbq0MnibicLWbLIBibkziaiblIfiaXrUiaeurJu8FJFobWpW8Q\u002F640?wx_fmt=png\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139596265.png\"\u002F>\n    \u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 10px 22px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"letter-spacing: 3px;margin-left: 3px;font-weight: bold;line-height: 16px;font-size: 16px;padding-right: 3px;padding-left: 3px;transform: rotate(0deg);box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cp data-md5=\"f8fe7\">\u003Cspan style=\"font-size: 18px;\">\u003Cstrong>入驻日本市场需要注意什么？\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;background-color: rgb(255, 202, 0);height: 6px;border-radius: 6px;margin-top: -4px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cbr\u002F>\n    \u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Cp style=\"text-align: center;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection>\u003Csection data-id=\"106401\" data-type=\"lspecial06\" data-tools=\"速排小蚂蚁编辑器\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"display: flex;align-items: stretch;justify-content: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection powered-by=\"xmyeditor.com\" data-md5=\"8558c\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"box-sizing: border-box;padding: 3px 12px;background-color: rgb(255, 248, 225);height: 100%;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection style=\"display: flex;width: 100%;height: 100%;flex-direction: column;justify-content: center;align-items: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection style=\"letter-spacing: 0.5px;line-height: 25px;text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Cp style=\"font-weight: 800;\" data-md5=\"8558c\">01\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"flex: 1 1 0%;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection style=\"box-sizing: border-box;padding: 3px 10px;background-color: rgb(255, 224, 130);border-radius: 0px 8px 8px 0px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection style=\"letter-spacing: 1px;line-height: 25px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Cp style=\"font-size: 15px;font-weight: 800;\" data-md5=\"8558c\">\u003Cspan style=\"font-size: 17px;\">税务合规\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">不同国家的税制存在差异，且处于不断更新完善当中，与国内明朗的税收政策不同，企业可能对出口地税收政策缺乏了解，或者对其理解存在偏差，这给跨境电商企业在出海的过程中提出了税务合规性挑战\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 15px;\">。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(217, 72, 33);\">\u003Cstrong>\u003Cspan style=\"font-size: 15px;\">跨境电商企业在出海过程中，税务合规优化是无法回避，且亟待解决的事项之一。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"122852\" data-type=\"lspecial02,lspecial04\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"margin-right: 10px;margin-left: 10px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection style=\"display: flex;margin-bottom: -14px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection data-md5=\"3d5d4\" powered-by=\"xmyeditor.com\" style=\"background-image: url("https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7NZoEAfngj0Ck6KQLFdSqKBiaJ1T721lcIQoFovibeZYq6qRQXNq5akQQ\u002F640?wx_fmt=png");background-position: 0% 0%;background-size: 100% 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;padding: 3px 3px 3px 7px;margin-left: -10px;box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"color: rgb(255, 255, 255);letter-spacing: 1.5px;line-height: 26px;font-size: 16px;font-weight: bold;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Cp data-md5=\"3d5d4\">01\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(97, 187, 255);padding: 20px 25px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection style=\"box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection style=\"color: rgb(102, 102, 102);letter-spacing: 1.5px;line-height: 26px;font-size: 12px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cstrong style=\"color: rgb(0, 112, 192);\">\u003Cspan style=\"font-size: 15px;\">⚠关税\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cstrong style=\"color: rgb(0, 112, 192);\">\u003Cspan style=\"font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">从2020年4月起，日本海关宣布针对出口到日本的货物开始施行逆算方式征收关税，通常称之为“逆算法”，\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(0, 112, 192);\">海关把收税的时间节点和核定方式做了调整：\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-size: 14px;\">针对进口申报金额，并非按照进口商申报的金额，而是通过卖家销售链接的售价，减去平台的各项成本，由日本海关核定进口申报价，当日本海关无法对申报金额正确与否或者对贸易流程无法正确判断的时候，有权利要求卖家按照逆算法则来修改申报金额进行纳税。\u003Cstrong>采用逆算法的初衷在于修补之前存在的税务漏洞，其本质是把收税的时间节点和核定方式做了调整。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">\u003Cstrong>\u003Cbr\u002F>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">部分企业为逃避逆算法，采用了一些非法手段，例如在通关后将链接价格调高、用别人的链接代为出货等。然而日本海关对货物的查验力度非常高，不合规的申报始终带有风险，并非长久之计，\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(217, 72, 33);\">虚假申报若被海关查出，除了常规的补缴税款、延误清关以外，还会增加货物积压在海关的仓储费支出，导致货物运输的物流时间加长，给物流成本带来负担，进而影响销量和信誉。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(217, 72, 33);\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 0, 0);\">\u003Cstrong>\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">税务合规是大势所趋，企业应当遵守海外相关法律和规定，遵守平台政策，做到合规运营。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp data-md5=\"3d5d4\">\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"display: flex;justify-content: space-between;margin-right: 35px;margin-left: 35px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection style=\"width: 6px;height: 15px;background: rgb(255, 212, 90);box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Cbr\u002F>\n    \u003C\u002Fsection>\u003Csection style=\"width: 6px;height: 15px;background: rgb(255, 212, 90);box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Cbr\u002F>\n    \u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"display: flex;justify-content: flex-end;margin-bottom: -28px;transform: translate(0px, -10px);box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection data-md5=\"3d5d4\" powered-by=\"xmyeditor.com\" style=\"background-image: url("https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7ldWAW5wc2z2dW7z3UY56fYGasrgQbtiaxHYXBTbYOoVZ3X7dq3ibib6bA\u002F640?wx_fmt=png");background-position: 0% 0%;background-size: 100% 100%;background-repeat: no-repeat;background-attachment: initial;background-origin: initial;background-clip: initial;padding: 1px 4px;margin-right: -10px;box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"color: rgb(255, 255, 255);letter-spacing: 1.5px;line-height: 26px;font-size: 13px;font-weight: bold;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Cp data-md5=\"3d5d4\">02\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(97, 187, 255);padding: 20px 25px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection style=\"box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection style=\"color: rgb(102, 102, 102);letter-spacing: 1.5px;line-height: 26px;font-size: 12px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 112, 192);\">\u003Cstrong>\u003Cspan style=\"font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 112, 192);\">\u003Cstrong>\u003Cspan style=\"font-size: 15px;\">⚠日本消费税（JCT）\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 112, 192);\">\u003Cstrong>\u003Cspan style=\"font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">2022年日本国税厅发起了日本消费税的“合规发票留存制度”改革，\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(0, 112, 192);\">建议卖家申请\u003Ca href=\"https:\u002F\u002Fwww.safaristar.cn\u002Fvat\u002F20\u002F\">日本JCT\u003C\u002Fa>来增加销售。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-size: 14px;\">亚马逊也发布通知，在2022年Q4季度开始验证卖家在亚马逊后台输入的JCT注册号是否与日本国税厅官方发布的注册号相符。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">目前来说，只有达到一定销售额标准的卖家才被强制要求注册JCT，但根据JCT改革后的政策，注册了JCT的卖家开具给买家的发票会显示JCT注册号，可以帮助买家进行税务抵扣。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;white-space: normal;line-height: 2em;\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(217, 72, 33);\">所以有税务抵扣需求的企业采购，将可能选择已申请JCT注册号、能够开具合规发票的卖家进行企业采购，申请JCT进项抵扣。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-size: 14px;\">超过90%的中国卖家都收到过来自海外企业买家的订单，因此此次政策改革引起许多卖家重视。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp data-md5=\"3d5d4\">\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"display: flex;justify-content: space-between;margin-top: -8px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Csection style=\"width: 10px;height: 10px;border-bottom: 2px solid rgb(255, 212, 90);border-left: 2px solid rgb(255, 212, 90);box-sizing: border-box;margin-left: -2px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Cbr\u002F>\n    \u003C\u002Fsection>\u003Csection style=\"width: 10px;height: 10px;border-bottom: 2px solid rgb(255, 212, 90);border-right: 2px solid rgb(255, 212, 90);box-sizing: border-box;margin-right: -2px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3d5d4\">\u003Cbr\u002F>\n    \u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.525\" data-type=\"jpeg\" data-w=\"1200\" style=\"width:100%\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_jpg\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7nwdyX4KLUibibG3q4yE2uyL4AjV7skyoud5ibicpfukKRsYLWDnrGMic7Vg\u002F640?wx_fmt=jpeg\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139596297.png\"\u002F>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"106401\" data-type=\"lspecial06\" data-tools=\"速排小蚂蚁编辑器\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"display: flex;align-items: stretch;justify-content: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection powered-by=\"xmyeditor.com\" data-md5=\"8558c\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"box-sizing: border-box;padding: 3px 12px;background-color: rgb(255, 248, 225);height: 100%;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection style=\"display: flex;width: 100%;height: 100%;flex-direction: column;justify-content: center;align-items: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection style=\"letter-spacing: 0.5px;line-height: 25px;text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Cp style=\"font-weight: 800;\" data-md5=\"8558c\">02\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"flex: 1 1 0%;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection style=\"box-sizing: border-box;padding: 3px 10px;background-color: rgb(255, 224, 130);border-radius: 0px 8px 8px 0px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Csection style=\"letter-spacing: 1px;line-height: 25px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"8558c\">\u003Cp style=\"font-size: 15px;font-weight: 800;\" data-md5=\"8558c\">\u003Cspan style=\"font-size: 17px;\">通关风险\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">日本《海关法》规定，\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;text-decoration: underline;color: rgb(255, 169, 0);\">一般情况下，应将进出口货物运入保税区域后，再向海关申报。海关接到进口申报后，进行单证审查和必要的货物查验，待缴纳关税等税金后，海关予以放行。\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;\">清关过程必须通过提交描述货物数量和价值以及任何其他所需详细信息的进口（关税支付）申报单来进行申报。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">此外，一些进口商品可能对日本的工业、经济和卫生，或公共安全和道德产生负面影响。此类货物属于国内各种法律法规规定的“进口限制”。根据海关法规定，进口商必须获得与货物进口有关的许可和批准的限制进口，必须满足检验要求或其他必要条件。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(217, 72, 33);\">日本海关把控非常严格。如果有卖家不了解日本当地的监管规则，无意中触犯相关法规，或者处于侥幸心理，为获取利润而铤而走险，未如实汇报出口商品信息，将会产生一系列复杂的清关风险。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"31772\" data-type=\"lspecial02\" powered-by=\"xmyeditor.com\" data-md5=\"b2a2e\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(228, 135, 66);box-sizing: border-box;padding: 4px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"b2a2e\">\u003Csection style=\"background-color: rgba(228, 135, 68, 0.27);padding: 12px 18px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-bastyle=\"background-color: rgba(228,135,68,0.27);padding:12px 18px;box-sizing: border-box;\" data-md5=\"b2a2e\">\u003Csection style=\"color: rgb(228, 135, 66);letter-spacing: 1px;line-height: 24px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"b2a2e\">\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 16px;color: rgb(0, 112, 192);\">\u003Cstrong>两个经营建议：\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"color: rgb(217, 72, 33);\">\u003Cstrong>\u003Cspan style=\"color: rgb(217, 72, 33);font-size: 15px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"color: rgb(217, 72, 33);\">\u003Cstrong>\u003Cspan style=\"color: rgb(217, 72, 33);font-size: 15px;\">⭕探索本土经营\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;margin-left: 8px;margin-right: 8px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">从长远来看，要想完美规避日本逆算法，\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(255, 169, 0);\">最可行的方法就是与日本本土公司合作或者设立日本本土公司。\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;margin-left: 8px;margin-right: 8px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔹有意深耕日本市场，且销售额相对较大的卖家，可以考虑通过日本本土公司进口，通过与日本本土公司合作，将商品按照一般贸易方式进入日本，该方法不仅可以规避逆算法，还可以拓展与日本公司的多方位合作，提高消费者的认可程度，增强品牌在日本的影响力；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 2em;margin-left: 8px;margin-right: 8px;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔹实力较强的卖家在综合考量后可以注册日本公司，从根本上规避逆算法，但这要求卖家具备一定的规模与运营日本公司的能力，但同时也要做好日本本土报税，合理合规缴税，若违法日本严格的的税法，将会面临巨额罚款及刑罚。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"color: rgb(217, 72, 33);\">\u003Cstrong>\u003Cspan style=\"color: rgb(217, 72, 33);font-size: 15px;\">⭕海外仓布局\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(255, 169, 0);\">为应对日本严格的海关监管所带来的不便，节约时间成本与提升物流效率，可以通过布局海外仓的方式规避风险。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">中国跨境电商将该节点放在海外，\u003C\u002Fspan>\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;text-decoration: underline;\">不仅可以提升物流效率、降低物流成本，还利于开拓海外市场。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.525\" data-type=\"jpeg\" data-w=\"1200\" style=\"width:100%\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_jpg\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7hicC5HyIcQBLCrPkeCcy2ZFwsPmoecV72HmyPRaBvyX9SEgwRdkX8mQ\u002F640?wx_fmt=jpeg\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139596559.png\"\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(0, 112, 192);\">海外仓的运营模式，无论是对于跨境电商经营者还是消费者都大有好处：\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔹批量运输货物能够产生规模效益，使货物一次性清关、商检等，减少通关环节的复杂程序，货物的通关和运输效率也由此得到提高，物流成本能够大幅度降低；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔹海外仓以空间换时间，通过提前备货，可规避突发风险；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔹海外仓库能够解决本地的退换货问题，退换商品不需要经过二次清关、跨境物流等环节，从而极大地降低物流成本；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔹海外仓将库存前移，拉近了商品与目标销售市场的距离，便于开展营销活动，提高现货贸易机会；\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cspan style=\"color: rgb(0, 0, 0);font-size: 14px;\">🔹对于消费者而言，网路平台下单的商品由当地发货，订单响应时间与配送时间得到了极大缩短，提升了消费者的满意度。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-right: 8px;margin-left: 8px;line-height: 2em;\">\u003Cbr style=\"white-space: normal;\"\u002F>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;\" data-md5=\"b2a2e\">\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"124580\" data-type=\"lspecial02,lspecial04\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"display: inline-block;vertical-align: middle;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"width: 20px;margin-right: -1px;margin-bottom: -18.73px;margin-left: auto;line-height: 2px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.9866666666666667\" data-type=\"png\" data-w=\"75\" style=\"vertical-align: middle;width: 100%;height: auto !important;\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7bBXic2G654MNDbq0MnibicLWbLIBibkziaiblIfiaXrUiaeurJu8FJFobWpW8Q\u002F640?wx_fmt=png\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139596889.png\"\u002F>\n    \u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 10px 22px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Csection style=\"letter-spacing: 3px;margin-left: 3px;font-weight: bold;line-height: 16px;font-size: 16px;padding-right: 3px;padding-left: 3px;transform: rotate(0deg);box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cp data-md5=\"f8fe7\">\u003Cstrong>\u003Cspan style=\"font-size: 18px;\">日本电商平台如何选择？\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;background-color: rgb(255, 202, 0);height: 6px;border-radius: 6px;margin-top: -4px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"f8fe7\">\u003Cbr\u002F>\n    \u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">日本超过一半的在线零售交易发生在这三个平台上：\u003C\u002Fspan>\u003Cstrong>\u003Cspan style=\"font-size: 15px;color: rgb(255, 169, 0);\">亚马逊日本、乐天和雅虎。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-size: 15px;\">目前为止它们是非常重要的三个平台。数据显示，目前有52%的消费者选择亚马逊日本站；28.7%的消费者选择日本乐天，还有11.3%的消费者选择了雅虎。三个平台都有各自的优势，卖家可以按需选择。\u003C\u002Fspan>\u003Cbr\u002F>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"106401\" data-type=\"lspecial06\" data-tools=\"速排小蚂蚁编辑器\" powered-by=\"xmyeditor.com\" data-md5=\"36550\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"display: flex;align-items: stretch;justify-content: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection powered-by=\"xmyeditor.com\" data-md5=\"36550\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"box-sizing: border-box;padding: 3px 12px;background-color: rgb(255, 248, 225);height: 100%;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"display: flex;width: 100%;height: 100%;flex-direction: column;justify-content: center;align-items: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"letter-spacing: 0.5px;line-height: 25px;text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Cp style=\"font-weight: 800;\" data-md5=\"36550\">01\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"flex: 1 1 0%;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"box-sizing: border-box;padding: 3px 10px;background-color: rgb(255, 224, 130);border-radius: 0px 8px 8px 0px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"letter-spacing: 1px;line-height: 25px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Cp style=\"font-size: 15px;font-weight: 800;\" data-md5=\"36550\">\u003Cspan style=\"font-size: 16px;\">亚马逊日本站\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.46929039952295765\" data-type=\"png\" data-w=\"1677\" style=\"width:100%\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7ez14rKibKqUyOUyFzjqdWAp4TA2xPibUN1icibtJMCCO2ib3nOrsbwV9oqA\u002F640?wx_fmt=png\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139596932.png\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;color: rgb(0, 112, 192);\">亚马逊日本站是较为推荐的入驻平台，首次进入日本市场的卖家可重点布局。\u003C\u002Fspan>\u003C\u002Fstrong>\u003Cspan style=\"font-size: 14px;\">除了拥有最大的市占率外，对于没有丰富的日语本地化能力与经验的卖家来说，该平台也非常友好，通过整体用户体验为买家们提供了安全感。许多关于操作流程和界面功能的术语都是相同的，已有一定平台经验的卖家可以轻松开辟日本市场。\u003C\u002Fspan>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"106401\" data-type=\"lspecial06\" data-tools=\"速排小蚂蚁编辑器\" powered-by=\"xmyeditor.com\" data-md5=\"36550\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"display: flex;align-items: stretch;justify-content: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection powered-by=\"xmyeditor.com\" data-md5=\"36550\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"box-sizing: border-box;padding: 3px 12px;background-color: rgb(255, 248, 225);height: 100%;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"display: flex;width: 100%;height: 100%;flex-direction: column;justify-content: center;align-items: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"letter-spacing: 0.5px;line-height: 25px;text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Cp style=\"font-weight: 800;\" data-md5=\"36550\">02\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"flex: 1 1 0%;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"box-sizing: border-box;padding: 3px 10px;background-color: rgb(255, 224, 130);border-radius: 0px 8px 8px 0px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"letter-spacing: 1px;line-height: 25px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Cp style=\"font-size: 15px;font-weight: 800;\" data-md5=\"36550\">\u003Cspan style=\"font-size: 16px;\">日本乐天\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"0.4926829268292683\" data-type=\"jpeg\" data-w=\"1435\" style=\"width:100%\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_jpg\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7BZbCqpvFn3ZibXI0bhsBcxZ0PgPepsCHeOYmU3WkoZib5LwicHNQw1Micg\u002F640?wx_fmt=jpeg\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139597633.png\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin: 1.4em 8px;color: rgb(18, 18, 18);font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif;font-size: 15px;text-align: start;white-space: normal;background-color: rgb(255, 255, 255);line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">乐天是一家日本电商和在线零售公司，成立于1997年，运营着一个数字市场平台，各品牌可以在这里直接销售产品，产品种类繁多，包括电子产品、服装和配饰，家用设备以及化妆品等等。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">与亚马逊不同的是，品牌可以在日本乐天通过虚拟店面向潜在客户展示自身优势，并能通过调整设计和视觉效果，获得更大的影响力和转换潜力。\u003C\u002Fspan>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"106401\" data-type=\"lspecial06\" data-tools=\"速排小蚂蚁编辑器\" powered-by=\"xmyeditor.com\" data-md5=\"36550\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"display: flex;align-items: stretch;justify-content: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection powered-by=\"xmyeditor.com\" data-md5=\"36550\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection style=\"box-sizing: border-box;padding: 3px 12px;background-color: rgb(255, 248, 225);height: 100%;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"display: flex;width: 100%;height: 100%;flex-direction: column;justify-content: center;align-items: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"letter-spacing: 0.5px;line-height: 25px;text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Cp style=\"font-weight: 800;\" data-md5=\"36550\">03\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"flex: 1 1 0%;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"box-sizing: border-box;padding: 3px 10px;background-color: rgb(255, 224, 130);border-radius: 0px 8px 8px 0px;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Csection style=\"letter-spacing: 1px;line-height: 25px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"36550\">\u003Cp style=\"font-size: 15px;font-weight: 800;\" data-md5=\"36550\">\u003Cspan style=\"font-size: 16px;\">雅虎\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">\u003Cimg class=\"rich_pages wxw-img\" data-backh=\"296\" data-backw=\"562\" data-ratio=\"0.5258620689655172\" data-type=\"png\" data-w=\"1044\" style=\"width:100%\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FicYxibcXezYGFqe71GKjDnyfqT2EB9qGl7IJ2KniavZPCMRfGVwdgYYrSfawYZk3aJL78zkt1kGdwAUGeSsbESibnQ\u002F640?wx_fmt=png\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002F\u002Fuploads\u002F20221111\u002F1668139597925.png\"\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 14px;\">雅虎在日本拥有惊人的存在感，推出了各种数字服务和产品（如日本较为受欢迎的新闻平台之一雅虎新闻），其在线购物业务也开展得如火如荼，包括Yahoo！Shopping和Yahoo！Auction。前者是该公司的传统型电子商务平台，品类繁多；后者是在日本较受欢迎的线上“跳蚤市场”，也迎合了2022年日本消费者对C2C销售平台日益增长的需求。\u003C\u002Fspan>\u003C\u002Fp>\u003Csection>\u003Csection data-id=\"6814\" data-type=\"lspecial05\" data-md5=\"3eaa6\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection data-md5=\"3eaa6\" style=\"box-sizing: border-box;max-width: 100% !important;\">\u003Csection data-tools=\"小蚂蚁编辑器\" style=\"text-align: center;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3eaa6\">\u003Csection style=\"display: inline-block;width: 100%;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3eaa6\">\u003Csection style=\"box-sizing: border-box;max-width: 100% !important;\" data-md5=\"3eaa6\">\u003Csection style=\"border-top: 2px solid rgb(255, 169, 0);height: 0px;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3eaa6\">\u003Cbr\u002F>\n      \u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"width: 0px;height: 0px;border-left: 10px solid transparent;border-right: 10px solid transparent;border-top: 13px solid rgb(255, 169, 0);margin-top: -1px;margin-left: auto;box-sizing: border-box;max-width: 100% !important;\" powered-by=\"xmyeditor.com\" data-md5=\"3eaa6\">\u003Cbr\u002F>\n    \u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 12px;color: rgb(136, 136, 136);\">（部分素材来源于网络，如有侵权请联系小编删除）\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">总体来说，日本是一个被中国商家低估的小众市场，现在入驻日本市场是一个非常合适的时机，但卖家一定要做好充分调研，了解市场需求以及相关政策，做好布局，才能新的市场站稳脚跟。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 8px;margin-right: 8px;line-height: 2em;\">\u003Cspan style=\"font-size: 15px;\">在日本期间，我将持续为大家分享日本清关、关税逆算、JCT注册等一系列资讯与干货，请大家持续关注本公众号。\u003C\u002Fspan>\u003Cspan style=\"font-size: 15px;\">\u003C\u002Fspan>\u003C\u002Fp>\u003Csection style=\"margin-bottom: 0px;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;letter-spacing: 0.544px;white-space: normal;background-color: rgb(255, 255, 255);overflow-wrap: break-word !important;\">\u003Cp style=\"outline: 0px;max-width: 100%;text-align: right;box-sizing: border-box !important;overflow-wrap: break-word !important;\">\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003Csection style=\"line-height: 2em;\">\u003Csection style=\"display: none;margin-left: 8px;margin-right: 8px;\">\u003Cbr\u002F>\n \u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"display: none;\">\u003Cmp-style-type data-value=\"3\">\u003C\u002Fmp-style-type>\u003C\u002Fp>","2022-11-11 20:08:59","2026-07-08 17:59:38",[151],{"uid":152,"name":153,"url":154,"type":155,"businessId":141,"businessType":156},"vc-upload-1668138775925-8","pexels-shion-murakami-748886 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