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合规要求与贴标指南","亚马逊GPSR合规",1145,"欧盟对产品安全要求日益严格，在欧盟站点销售的卖家需满足 GPSR（通用产品安全法规）合规要求。卖家同时满足在欧盟销售商品且销售非食品消费类商品这两点，则需要在 2024 年 12 月 13 日前完成合规要求。","\u003Cp>欧盟对产品安全要求日益严格，在欧盟站点销售的卖家需满足 \u003Cspan class=\"\">GPSR\u003C\u002Fspan>（通用产品安全法规）合规要求。卖家同时满足在欧盟销售商品且销售非食品消费类商品这两点，\u003Cstrong>则需要在 2024 年 12 月 13 日前完成合规要求。\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong> \u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>GPSR 对卖家的影响主要有两点：\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>1.对于未满足 GPSR 法规要求的商品，亚马逊将在法规生效后移除。\u003C\u002Fp>\n\u003Cp>2.卖家应尽快采取行动规避潜在风险。\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-size: 14pt;\">\u003Cstrong>一、GPSR的法规要求\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>1.欧盟负责人和制造商的信息：\u003C\u002Fstrong>需包含名称、邮政地址、电子邮件地址 \u002F URL，使用欧盟官方语言之一（英语、德语、法语等）。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>2.警告和安全信息：\u003C\u002Fstrong>需使用销售国家 \u002F 地区语言。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>3.至少一个商品编码：\u003C\u002Fstrong>常见编码包括 \u003Cspan class=\"\">GTIN\u003C\u002Fspan>、EAN、产品类型、批次、序列号或其他便于识别商品的信息。\u003C\u002Fp>\n\u003Cp>\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727075992216.jpg\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-size: 14pt;\">\u003Cstrong>二、完成合规的重点步骤\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>1.为非食品类商品注册欧盟负责人：考虑商品标签、包装更换情况，立即开始注册。\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>a.品牌所有者可指定欧盟子公司或进口商为负责人，或使用商品检测实验室、认证公司、亚马逊服务提供商网络中的第三方提供商提供的服务。\u003C\u002Fp>\n\u003Cp>b.GPSR 监管商品的转销商可联系上游供应商获取负责人详细联系信息。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>2.重新设计商品贴标，确保标签包含相关信息，以下是贴标指导步骤：\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Col class=\"list-paddingleft-1\">\n\u003Cli>\n\u003Cp>欧盟负责人和制造商的联系方式，需要包含名称、邮政地址、电子邮件地址 \u002F URL，需使用欧盟官方语言之一（英语、德语、法语等）。\u003C\u002Fp>\n\u003C\u002Fli>\n\u003Cli>\n\u003Cp>标签可以贴在商品、商品包装、商品包裹或随附文件上，以上信息可以分开贴，也可贴在产品的同一面。\u003C\u002Fp>\n\u003C\u002Fli>\n\u003Cli>\n\u003Cp>商品安全和警告信息（如玩具安全警告、化学危害警告等，需要使用销售国家语言）如玩具安全警告、化学危害警告等，需使用销售国家 \u002F 地区语言。\u003C\u002Fp>\n\u003C\u002Fli>\n\u003Cli>\n\u003Cp>至少一个商品编码（如 GTIN、EAN、产品类型、批次、序列号或其他便于识别商品的信息）常见编码包括：GTIN、EAN、产品类型、批次、序列号或其他便于识别商品的信息。\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076069933.jpg\" \u002F>\u003Cspan style=\"font-size: 14pt;\">\u003Cstrong>新增窗口 “监管合规性”\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14pt;\">\u003Cstrong>\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076149385.jpg\" \u002F>\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>1.所有卖家（品牌 + 非品牌）皆可使用。\u003C\u002Fp>\n\u003Cp>2.所有 GPSR 仍未合规的 ASIN（CE 类以及非 CE 类）会逐步显示并可在该窗口上传。\u003C\u002Fp>\n\u003Cp>3.所有 GPSR 要求的信息（欧盟负责人、制造商以及产品安全图片 \u002F 文件）皆可在该窗口上传。\u003C\u002Fp>\n\u003Cp>4.进入新窗口：卖家后台 > 绩效 > 账户状况 > 政策合规性中点击【监管合规性】。\u003C\u002Fp>\n\u003Cp>5.从 8 月中旬开始，新窗口将陆续分批显示不满足 GPSR 要求的 ASIN，若暂时未看到 ASIN 提示，请耐心等待并持续关注，同时可通过以下步骤完成合规：\u003C\u002Fp>\n\u003Cp>\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076193247.jpg\" \u002F>\u003C\u002Fp>\n\u003Cp>\u003Cspan style=\"font-size: 14pt;\">\u003Cstrong>三、上传相关信息的步骤\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\n\u003Cp>\u003Cstrong>第一步，找到新功能\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>找到新功能，“卖家平台>绩效>账户状况>政策合规性”中点击“监管合规性”。\u003C\u002Fp>\n\u003Cp>\u003Cstrong>第二步，上传欧盟负责人信息\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>1.监管合规性页面>点击“未解决”子页面>找到原因“GPSR：负责人详细联系信息”>选择为您的品牌或单个ASIN提交欧盟负责人信息>点击右边按钮“提交”。\u003C\u002Fp>\n\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076256602.jpg\" \u002F>2. 点击“添加新的responsible person address”>完成负责人信息填写>点击右下角“保存”。\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076297938.jpg\" \u002F>3. 点击新添加的欧盟负责人后显示为“深蓝色高亮”>再次点击右下角“保存”>页面显示“文件已提交”>点击“关闭”>完成上传。\u003Cstrong>\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076349030.jpg\" \u002F>\u003C\u002Fstrong>\n\u003Cp>\u003Cstrong>第三步，上传制造商信息\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>1. 找到原因“GPSR：制造商详细联系信息”>选择为您的品牌或单个ASIN提交制造商信息>点击右边按钮“提交”。\u003C\u002Fp>\n\u003Cp>\u003Cbr \u002F>2. 后续上传步骤与欧盟负责人步骤类似，请自行参考。\u003C\u002Fp>\n\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076401850.jpg\" \u002F>\n\u003Cp>\u003Cstrong>第四步，上传警告和安全信息\u003C\u002Fstrong>\u003C\u002Fp>\n\u003Cp>1.“未解决”子页面>找到原因“GPSR：警告和安全信息”>选择您的ASIN>点击右边按钮“提交”（注意：警告和安全信息只能基于ASIN维度上传）\u003C\u002Fp>\n\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076446351.jpg\" \u002F>2. 根据自己产品的需求选择上传商品文件，警告和安全图片或商品安全证明（注意：三选一即可合规，然而当您的ASIN没有“商品安全证明”的选项时，意味着您必须为该ASIN上传前面两类信息）\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076492529.jpg\" \u002F>① 点击新添加的欧盟负责人后显示为“深蓝色高亮”>再次点击右下角“保存”>页面显示“文件已提交”>点击“关闭”>完成上传。\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076532506.jpg\" \u002F>② 选择上传“警告和安全图片”>点击“图片管理器”>进入“图片管理器”页面>从相机图标下方的下拉菜单中选择相关代码PS01-PS06，点击相机图标上传图片。\u003Cimg class=\"editor-img\" title=\"\" src=\"https:\u002F\u002Fstarsite.oss-accelerate.aliyuncs.com\u002Fbackend\u002Fupload\u002F20240923\u002F727076851894.jpg\" \u002F>\u003Cspan style=\"font-size: 14pt;\">\u003Cstrong>四、常见问题\u003C\u002Fstrong>\u003C\u002Fspan>\n\u003Cp>Q1：我如何知道制造商是谁？\u003C\u002Fp>\n\u003Cp>A：制造商是指在商品或设备投放市场之前，拥有设计、制造、包装和贴标的合法权力的实体，无论这些操作是由该实体执行还是代表其执行。\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>Q2：商品安全图片上是否必须展示负责人和制造商的信息？\u003C\u002Fp>\n\u003Cp>A：不是必须，但如果已上传的商品安全图片上包含了负责人和制造商的信息，那么这些信息需要和卖家平台上传的负责人和制造商的信息保持一致。\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>Q3：我的商品本身或包装没有六个面。我该如何遵守商品安全性与合规性要求？ \u003C\u002Fp>\n\u003Cp>A：亚马逊已经启用了多达 6 个商品安全性与合规性图片展示位，确保您可以提供商品图片、包装图片或随附文件图片，图片尺寸或形状不限。如果您能用较少的图片提供所需信息，便无需使用全部 6 个图片展示位。如果必填信息包含在商品随附的文件中，则应上传文件图片，并且图片中显示相关信息。 \u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003Cp>Q4：商品安全性与合规性图片中应包含哪种类型的商品安全性标签、警告和标志？ \u003C\u002Fp>\n\u003Cp>A：图片上传流程会提供额外的图片位，以确保您可以发布商品或其包装所有面的图片，以展示其上的商品安全与合规性标签、警告和标志。如果强制标签、警告和标志包含在商品随附的文件中，请上传文件图片，图片中应显示相关强制性信息。对于如何显示这些图片，没有任何模板或最低要求，只要求图片清晰可辨，并包含商品必须具备的信息。\u003C\u002Fp>\n\u003Cp> \u003C\u002Fp>\n\u003C\u002Fli>\n\u003C\u002Fol>","2024-09-23 23:36:39","2026-07-08 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