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2021 年 11 月 26 日起，销售政策和卖家行为准则将进行更新，将包含明确禁止价格垄断和操纵搜索排名的条款。亚马逊卖家行为准则要求公平行事，禁止任何形式的违反价格垄断法律或操纵销售排名的行为。","\u003Csection style=\"text-align: center;margin-left: 16px;margin-right: 16px;\" data-mpa-powered-by=\"yiban.io\">\u003Cimg class=\"rich_pages wxw-img js_insertlocalimg\" data-backh=\"246\" data-backw=\"578\" data-ratio=\"0.4255555555555556\" data-s=\"300,640\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002Fibw4SaG3AQ7OSXJZMf0Tu1jZ6yezpT8BMLWwjz6uWW7mvm4zLt042UuRiahyZVCVTLiaa5lF6VgYEst5SUMCf9iawQ\u002F640?wx_fmt=png\" data-type=\"png\" data-w=\"900\" style=\"width:100%\" src=\"https:\u002F\u002Facumencms.oss-cn-shenzhen.aliyuncs.com\u002Fuploads\u002F20220321\u002F1647847545215.png\"\u002F>\u003C\u002Fsection>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Cp style=\"max-width: 100%;clear: both;min-height: 1em;text-align: center;box-sizing: border-box !important;word-wrap: break-word !important;\">\u003Cbr mpa-from-tpl=\"t\"\u002F>\u003C\u002Fp>\u003Csection data-role=\"outer\" label=\"Powered by 135editor.com\" style=\"margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box !important;word-wrap: break-word !important;\" mpa-from-tpl=\"t\">\u003Csection data-tools=\"135编辑器\" data-id=\"88534\" style=\"margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);font-size: 16px;white-space: normal;background-color: rgb(255, 255, 255);border-width: 0px;border-style: none;border-color: initial;word-wrap: break-word !important;\" mpa-from-tpl=\"t\">\u003Csection style=\"margin: 1em;padding: 1.5em;max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;height: auto;overflow: hidden;box-shadow: rgb(102, 102, 102) 0px 0px 10px;\" mpa-from-tpl=\"t\">\u003Csection data-width=\"100%\" style=\"margin: 0px;padding: 0px;max-width: 100%;box-sizing: border-box;word-wrap: break-word !important;width: 590px;text-align: center;\" mpa-from-tpl=\"t\">\u003Cspan style=\"font-size: 14px;\" mpa-is-content=\"t\">\u003Cp>\u003Cimg class=\"rich_pages wxw-img\" data-backh=\"213\" data-backw=\"498\" data-ratio=\"0.4279141104294479\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002Fibw4SaG3AQ7OSXJZMf0Tu1jZ6yezpT8BMgkBDTIjSiaBdsgqaHXEdhsG9Mg8zHw0fLiaH90HHYvUicicWauaKHlylfw\u002F640?wx_fmt=png\" data-type=\"png\" data-w=\"652\" style=\"width: 100%;height: auto;\" src=\"https:\u002F\u002Facumencms.oss-cn-shenzhen.aliyuncs.com\u002Fuploads\u002F20220321\u002F1647847545603.png\"\u002F>\u003C\u002Fp>\u003C\u002Fspan>\r\n    \u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp>\u003Cbr mpa-from-tpl=\"t\"\u002F>\u003C\u002Fp>\u003Cp style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">自 \u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>2021 年 11 月 26 日起\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">，销售政策和卖家行为准则将进行更新，将包含明确\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>禁止价格垄断和操纵搜索排名\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">的条款。亚马逊卖家行为准则要求\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>公平行事\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"color: rgb(246, 92, 92);\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">，\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>禁止任何形式的违反价格垄断法律或操纵销售排名的行为。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"letter-spacing: 1px;font-size: 24px;\">“\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">我们欢迎并鼓励使用优惠券、折扣和特惠等工具来降低买家的购买价格，提高销量。但是，\u003Cstrong>如果试图通过\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>操纵关键词\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">\u003Cstrong>，或通过\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>激励手段影响买家搜索\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">\u003Cstrong>行为（使其表现为自然的搜索行为）来\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>抬高搜索排名\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">\u003Cstrong>，则此种行为会被视为\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>违反了亚马逊卖家行为准则\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">\u003Cstrong>。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">我们在此提醒卖家，您需要对您账户所采取的措施负责，这其中包括通过第三方服务提供商执行的操作。之前可能不了解此政策的卖家应立即停止这些操作，因为它们违反了亚马逊卖家行为准则。\u003C\u002Fspan>\u003Cspan style=\"letter-spacing: 1px;font-size: 24px;\">”\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">所有卖家在亚马逊商城发布商品时都必须遵守以下政策。如果卖家违反以下规定并发布了禁止的内容，则亚马逊会冻结账户。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Csection mpa-from-tpl=\"t\">\u003Csection data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 22px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"width: 7px;height: 16px;align-self: flex-start;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cimg class=\"rich_pages wxw-img\" data-ratio=\"2.2857142857142856\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FuEpNIfeSkS2cWpK9Z7OMicNicvkicicCYgQygup93hkjYXsVVNIqIVz19yMX5KmEAkx6nBvqHeWjjXX5KmFrLLRq2Q\u002F640?wx_fmt=png\" data-type=\"png\" data-w=\"14\" style=\"display: block;\" src=\"https:\u002F\u002Facumencms.oss-cn-shenzhen.aliyuncs.com\u002Fuploads\u002F20220321\u002F1647847545837.png\"\u002F>\r\n      \u003C\u002Fsection>\u003Csection style=\"height: 32px;background: #5465AB;border-radius: 0px 0px 8px 8px;padding: 0px 28px;margin-bottom: -16px;z-index: 1;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 16px;font-family: PingFangSC-Medium, PingFang SC;font-weight: bold;color: #FFFFFF;line-height: 32px;\" data-mid=\"\" mpa-is-content=\"t\">卖家行为准则\u003C\u002Fp>\u003C\u002Fsection>\u003Csection style=\"width: 7px;height: 16px;transform: rotatey(180deg);align-self: flex-start;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cimg data-ratio=\"2.2857142857142856\" data-src=\"https:\u002F\u002Fmmbiz.qpic.cn\u002Fmmbiz_png\u002FzqFgibAAQ9KN5UIFhicMP3BsKibEh9LK40gUbkm0kKLyCuiccVejNRSyP11Ve1kyPo6XtnPTOOas9VMDfKYx8iaIKFg\u002F640?wx_fmt=png\" data-type=\"png\" data-w=\"14\" style=\"display: block;\" src=\"https:\u002F\u002Facumencms.oss-cn-shenzhen.aliyuncs.com\u002Fuploads\u002F20220321\u002F1647847545861.png\"\u002F>\r\n      \u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;background: rgb(245, 247, 255);border-width: 1px;border-style: solid;border-color: rgb(84, 101, 171);\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;justify-content: space-between;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"width: 10px;height: 10px;background: rgb(245, 247, 255);border-width: 1px;border-style: solid;border-color: rgb(84, 101, 171);border-radius: 50%;margin-left: 6px;margin-top: 6px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cbr\u002F>\r\n        \u003C\u002Fsection>\u003Csection style=\"width: 10px;height: 10px;background: rgb(245, 247, 255);border-width: 1px;border-style: solid;border-color: rgb(84, 101, 171);border-radius: 50%;margin-right: 6px;margin-top: 6px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cbr\u002F>\r\n        \u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"text-align: left;width: 100%;padding: 28px 28px 20px 28px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;\">\u003Cspan style=\"letter-spacing: 1px;\">1. 始终向亚马逊和买家提供准确的信息\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">2. 公平行事，且不得滥用亚马逊的功能或服务\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">3. 不得试图损害其他卖家及其商品\u002F评分或者加以滥用\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">4. 不得试图影响买家评分、反馈和评论\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">5. 不得发送未经请求或不恰当的沟通信息\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">6. 只通过买家与卖家消息服务联系买家\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">7. 不得试图绕过亚马逊销售流程\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">8. 在没有合理业务需求情况下，不得在亚马逊商城经营多个卖家账户\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003Csection style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";font-weight: 400;color: rgb(0, 0, 0);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">9. 不得做出违反价格固定法律的行为\u003C\u002Fspan>\r\n        \u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cspan style=\"color: rgb(246, 92, 92);\">\u003Cstrong>\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">若违反行为准则\u003C\u002Fspan>\u003C\u002Fstrong>\u003C\u002Fspan>\r\n \u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">或任何其他亚马逊政策，亚马逊可能会对账户采取相应措施，例如\u003C\u002Fspan>\r\n \u003Cspan style=\"font-size: 14px;letter-spacing: 1px;color: rgb(246, 92, 92);\">\u003Cstrong>取消商品、暂停或没收付款以及撤销销售权限。\u003C\u002Fstrong>\u003C\u002Fspan>\u003C\u002Fsection>\u003Csection style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cbr\u002F>\u003C\u002Fsection>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 12px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"background: rgb(51, 51, 51);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);align-self: flex-start;margin-bottom: -14px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"height: 24px;background: rgb(255, 213, 93);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);transform: translate(-3px, -3px);padding: 0px 7px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Semibold, "PingFang SC";font-weight: bold;color: rgb(51, 51, 51);line-height: 24px;\" data-mid=\"\" mpa-is-content=\"t\">准确的信息\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 16px 18px;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">必须向亚马逊和买家提供准确的信息，并在信息发生变化时予以更新。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Ch4 style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cbr mpa-from-tpl=\"t\"\u002F>\u003C\u002Fh4>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 12px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"background: rgb(51, 51, 51);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);align-self: flex-start;margin-bottom: -14px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"height: 24px;background: rgb(255, 213, 93);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);transform: translate(-3px, -3px);padding: 0px 7px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #333333;line-height: 24px;\" data-mid=\"\" mpa-is-content=\"t\">公平行事\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 16px 18px;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">必须遵循公平、合法的行事原则，且不得滥用亚马逊提供的任何服务。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">不公平的行为示例包括：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">1. 向亚马逊或买家提供具有误导性或不恰当的信息，例如为同一商品创建多个详情页面或发布具有冒犯性的商品图片\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">2. 操纵销售排名（如接受虚假订单、接受自己付款的订单、接受单外退款的订单或接受单外折扣的订单），或在商品名称或描述中声称销售排名相关信息\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">3. 试图在订单确认后提高商品价格\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">4. 人为增加网络流量（例如，使用机器人或付费购买点击量）\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">5. 试图通过操纵关键词，或通过激励手段影响买家搜索行为（使其表现为自然的搜索行为）来抬高搜索排名\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">6. 试图损害其他卖家及其商品或评分\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">7. 允许他人以违反亚马逊政策或违反与亚马逊达成的协议的方式代表行事\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp style=\"line-height: 1.75em;margin-left: 16px;margin-right: 16px;\">\u003Cbr\u002F>\u003C\u002Fp>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 12px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"background: rgb(51, 51, 51);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);align-self: flex-start;margin-bottom: -14px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"height: 24px;background: rgb(255, 213, 93);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);transform: translate(-3px, -3px);padding: 0px 7px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #333333;line-height: 24px;\" data-mid=\"\" mpa-is-content=\"t\">评分、反馈和评论\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 16px 18px;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">不得试图影响或夸大买家的评分、反馈和评论。可以采用中立的态度请求买家提供反馈和评论，但不能：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">1. 通过支付费用或提供奖励（如优惠券或免费商品）来请求买家提供或删除反馈或评论\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">2. 要求买家只给好评或要求对方删除或更改评论\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">3. 仅向获得良好体验的买家征集评论\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">4. 评论自己的商品或竞争对手的商品\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp>\u003Cbr mpa-from-tpl=\"t\"\u002F>\u003C\u002Fp>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 12px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"background: rgb(51, 51, 51);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);align-self: flex-start;margin-bottom: -14px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"height: 24px;background: rgb(255, 213, 93);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);transform: translate(-3px, -3px);padding: 0px 7px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Semibold, "PingFang SC";font-weight: bold;color: rgb(51, 51, 51);line-height: 24px;\" data-mid=\"\" mpa-is-content=\"t\">沟通\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 16px 18px;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">不得发送未经请求的或不恰当的消息。与买家的所有沟通信息必须通过买家与卖家消息服务发送，并且只能涉及处理订单或提供客户服务所必需的信息。禁止进行营销类沟通。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Ch4 style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cbr mpa-from-tpl=\"t\"\u002F>\u003C\u002Fh4>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 12px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"background: rgb(51, 51, 51);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);align-self: flex-start;margin-bottom: -14px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"height: 24px;background: rgb(255, 213, 93);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);transform: translate(-3px, -3px);padding: 0px 7px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #333333;line-height: 24px;\" data-mid=\"\" mpa-is-content=\"t\">买家信息\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 16px 18px;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">如果收到用于配送订单的地址或电话号码等买家信息，只能将该信息用于配送订单，且必须在处理订单后将其删除。不得使用买家信息联系买家（除非通过买家与卖家消息服务联系），也不得将其分享给任何第三方。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Ch4 style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cbr mpa-from-tpl=\"t\"\u002F>\u003C\u002Fh4>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 12px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"background: rgb(51, 51, 51);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);align-self: flex-start;margin-bottom: -14px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"height: 24px;background: rgb(255, 213, 93);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);transform: translate(-3px, -3px);padding: 0px 7px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #333333;line-height: 24px;\" data-mid=\"\" mpa-is-content=\"t\">绕过销售流程\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 16px 18px;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">不得试图绕过亚马逊销售流程或将亚马逊买家转移到其他网站。这意味着不能提供提示用户访问任何外部网站或在别处完成交易的链接或消息。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Ch4 style=\"margin-left: 16px;margin-right: 16px;line-height: 1.75em;\">\u003Cbr mpa-from-tpl=\"t\"\u002F>\u003C\u002Fh4>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 12px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"background: rgb(51, 51, 51);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);align-self: flex-start;margin-bottom: -14px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"height: 24px;background: rgb(255, 213, 93);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);transform: translate(-3px, -3px);padding: 0px 7px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #333333;line-height: 24px;\" data-mid=\"\" mpa-is-content=\"t\">在亚马逊商城开设多个销售账户\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 16px 18px;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">除非有开设第二个账户的合理业务需要，并且所有账户均信誉良好，否则只能为销售商品所在的每个保留一个卖家平台账户。如果有任何信誉不佳的账户，亚马逊可能会停用卖家所有销售账户，直至所有账户拥有良好的信誉。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">合理业务需要的示例包括：\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">1. 拥有多个品牌，并分别维护每个品牌的业务\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">2. 为两家不同的独立公司制造商品\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">3. 受招募参与需要使用单独账户的亚马逊计划\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp>\u003Cbr mpa-from-tpl=\"t\"\u002F>\u003C\u002Fp>\u003Csection data-mpa-template=\"t\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: center;align-items: center;width: 100%;padding: 0px 12px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"display: flex;justify-content: flex-start;align-items: center;flex-direction: column;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"background: rgb(51, 51, 51);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);align-self: flex-start;margin-bottom: -14px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Csection style=\"height: 24px;background: rgb(255, 213, 93);border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);transform: translate(-3px, -3px);padding: 0px 7px;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Semibold, PingFang SC;font-weight: bold;color: #333333;line-height: 24px;\" data-mid=\"\" mpa-is-content=\"t\">以代理商或品牌保护机构的身份提交侵权通知\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003Csection style=\"border-width: 1px;border-style: solid;border-color: rgb(51, 51, 51);padding: 16px 18px;width: 100%;\" data-mid=\"\" mpa-from-tpl=\"t\">\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">亚马逊了解许多品牌可能选择让品牌保护机构或代理商代为举报知识产权侵权行为，并接受授权代理商提交的通知。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"font-size: 14px;font-family: PingFangSC-Regular, "PingFang SC";color: rgb(51, 51, 51);line-height: 1.75em;margin-top: 10px;\">\u003Cspan style=\"letter-spacing: 1px;\">但是，亚马逊不允许拥有有效销售账户的个人作为品牌代理商提交侵权通知，因为提交此类侵权通知可能使提交者本人的销售账户受益（例如，通过移除其竞争商品）。对于任何以代理商身份提交通知来为个人谋利的卖家，其销售账户都可能会被终止。\u003C\u002Fspan>\u003C\u002Fp>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003C\u002Fsection>\u003Cp>\u003Cbr\u002F>\u003C\u002Fp>\u003Cp style=\"line-height: 1.75em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">建议卖家对自己的账号负责，千万不要为了多挣些利润，违反亚马逊卖家行为准则，得不偿失。\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 1.75em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">\u003Cbr\u002F>\u003C\u002Fspan>\u003C\u002Fp>\u003Cp style=\"line-height: 1.75em;margin-left: 16px;margin-right: 16px;\">\u003Cspan style=\"font-size: 14px;letter-spacing: 1px;\">在合规路上，沙之星一路相随，愿卖家在跨境这条路上增强风险抵抗能力，走得稳、走得远。\u003C\u002Fspan>\u003C\u002Fp>\u003Csection style=\"margin-right: 48px;margin-left: 48px;outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;text-align: center;background-color: rgb(255, 255, 255);letter-spacing: 0.51px;\">\u003Cbr style=\"outline: 0px;\"\u002F>\u003C\u002Fsection>\u003Csection style=\"margin-right: 16px;margin-left: 16px;outline: 0px;white-space: normal;background-color: rgb(255, 255, 255);letter-spacing: 0.408px;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;line-height: 1.75em;\">\u003Cspan style=\"outline: 0px;font-size: 14px;\">\u003Cspan style=\"outline: 0px;letter-spacing: 1px;\">如果你希望加入\u003Cstrong style=\"outline: 0px;\">亚马逊卖家交流群\u003C\u002Fstrong>，可以添加客服微信：\u003C\u002Fspan>\u003Cspan style=\"outline: 0px;color: rgb(255, 76, 65);letter-spacing: 1px;\">\u003Cstrong style=\"outline: 0px;\">shazhixing010\u003C\u002Fstrong>\u003C\u002Fspan>\u003Cspan style=\"outline: 0px;letter-spacing: 1px;\">\u003Cstrong style=\"outline: 0px;\">，\u003C\u002Fstrong>(\u003Cstrong style=\"outline: 0px;\">备注：卖家交流\u003C\u002Fstrong>）和其他卖家一起探讨亚马逊运营中所遇到的问题。\u003C\u002Fspan>\u003C\u002Fspan>\u003C\u002Fsection>\u003Csection style=\"margin-right: 16px;margin-left: 16px;outline: 0px;white-space: normal;background-color: rgb(255, 255, 255);letter-spacing: 0.408px;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;line-height: 1.75em;\">\u003Cbr style=\"outline: 0px;\"\u002F>\u003C\u002Fsection>\u003Csection style=\"margin-right: 16px;margin-left: 16px;outline: 0px;white-space: normal;background-color: rgb(255, 255, 255);letter-spacing: 0.408px;font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;line-height: 1.75em;\">\u003Cspan style=\"outline: 0px;font-size: 14px;font-family: 微软雅黑, "Microsoft YaHei";letter-spacing: 1px;color: rgb(0, 0, 0);caret-color: rgb(255, 0, 0);\">我们的亚马逊卖家交流群，每天都会有不少卖家问到注册以及运营相关的问题，我们都会将相关的问题，以及可以参考的解决方案整理在这个公众号进行同步更新。\u003C\u002Fspan>\u003C\u002Fsection>\u003Csection style=\"margin-right: 16px;margin-left: 16px;outline: 0px;font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif;white-space: normal;text-align: center;background-color: rgb(255, 255, 255);letter-spacing: 0.51px;line-height: 1.75em;\">\u003Cbr style=\"outline: 0px;\"\u002F>\u003C\u002Fsection>\u003Csection style=\"margin-right: 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